— 01
Month-end that holds up
Bookkeeping, payroll, STP, BAS — closed to the same standard you'd sign off for an audit. Xero set up properly the first time, not patched together.
Parker & Doan Advisory · Australia
Listed-company financial discipline. Small-business scale.
Parker & Doan is a two-partner advisory practice for Australian small businesses. The same statutory rigour, 3-way modelling and consolidation discipline that ASX-listed multinationals run on — brought down to a single client list.
The approach
“Plain-spoken numbers. Slow when it matters. Quick where it doesn't.”
Most small businesses can’t afford a Group Financial Controller. They make do with a bookkeeper who handles data entry, plus an annual visit from an accountant who barely remembers the business by year-two.
That’s the gap Parker & Doan fills. Hoang has spent two decades as Group Financial Controller for ASX-listed and NASDAQ-listed multinationals. The same close discipline, the same statutory reporting standard, the same 3-way modelling — applied to a short list of clients who’d never otherwise get it.
Two partners, monthly rhythm, no associates. The person on the intro call is the person in your books.
Parker & Doan Advisory Pty Ltd
Registered Australian Pty Ltd
Registered Australian Pty Ltd
20+
Years in senior
listed-company finance
listed-company finance
5
ASX & NASDAQ companies
where finance was led
where finance was led
2
Partners on every client
— no associates
— no associates
10th
Books closed by the
10th, every month
10th, every month
Where our principal has led finance
Damstra TechnologyASX : DTC
Optima TechnologyASX : OPA
Genetic TechnologiesASX & NASDAQ
Wingate / Fancourt CapitalPrivate
RateMyAgentASX : RMY
Group Financial Controller and Group Finance Manager roles held by Hoang Doan, CPA, across two decades of progressive financial management.
What we help with
Three things, done properly.
We'd rather do a small number of things well than a long menu badly. If what you need isn't here, ask — we'll either help or point you to someone who will.
— 02
3-way cashflow that earns its name
P&L, balance sheet, and cash flow forecast in one connected model. Variance analysis, board-pack commentary, and the heads-up before something bites.
— 03
Systems that scale with the business
Xero, MYOB, SAP, SAGE — migrated, consolidated, integrated. Multi-entity group consolidation if you grow into it. ERP setup that doesn't need a re-do at year three.
Not every business needs all three. Most start with one.
How we work
Three steps to a working relationship.
i
Intro call
30 minutes. You tell us what's going on. We tell you whether we're the right fit. Free, no follow-up unless you ask.
ii
Scope & quote
Fixed monthly fee against a written scope. No surprise invoices, no hourly creep, no junior staff billed back to you.
iii
Monthly rhythm
Books closed by the 10th. Monthly call by the 15th. Anything urgent in between — same-day reply during business hours.
Founders
Two partners. One client list.
No associates, no offshore back office, no junior staff. The two of us, the people you'll work with.
Partner · Finance Lead
Hoang Doan, CPA
Twenty years in senior finance roles across ASX-listed and NASDAQ-listed multinationals — most recently Group Financial Controller at companies including Damstra Technology (ASX:DTC), Optima Technology (ASX:OPA), and Genetic Technologies (ASX & NASDAQ).
Brings the same statutory rigour, 3-way modelling and group consolidation discipline she runs at listed-company scale, applied to Parker & Doan's client list.
CPA Australia · Group Financial Controller · Melbourne
Partner · Operating
David Parker
Founder of Orderflow, the parts-desk operating system — a Parker & Doan venture. Brings the operator-and-engineer lens to the practice: the angle of someone who builds the systems other businesses end up needing.
Where clients want reporting that doesn’t need babysitting and finance systems wired into how the business actually runs, David leads that work.
Founder, Orderflow · Operating partner
Track record
The depth to execute.
I help organisations navigate complex business separations and build finance functions from the ground up. Drawing on extensive experience as a Group Financial Controller, I have led the carve-out of businesses from larger groups and implemented scalable accounting systems, processes, and controls for entities operating across Australia, New Zealand, the UK, and the US, including ASX-listed environments. I have extensive experience working with a range of ERP and accounting systems, including NetSuite, SAP, Sage, Xero, and QuickBooks. I deliver practical, hands-on solutions that support a smooth transition and position businesses for long-term success.
Hoang Doan, CPAPartner & Finance Lead · Parker & Doan
- Over 20 years’ progressive experience in financial leadership, currently serving as Group Financial Controller reporting directly to the CFO.
- Extensive experience in ASX and NASDAQ statutory reporting, including Appendix 4C, 4D and 4E reporting requirements.
- Led business separations, acquisitions and finance function transformations across multinational organisations.
- Designed and implemented charts of accounts, reporting frameworks and consolidation structures for listed groups.
- Built automated three-way consolidated reporting models covering P&L, Balance Sheet and Cash Flow.
- Delivered ERP migrations and integrations across NetSuite, SAP, Sage, Xero, MYOB and QuickBooks.
- Established finance operations, controls, policies and procedures for newly formed entities.
- Proven expertise in group consolidations, intercompany reconciliations, budgeting and variance analysis.
- Built and scaled finance teams from early-stage businesses through to ASX-listed organisations.
ORDERFLOW
From the same partnership
We also build software.
Orderflow is the parts-desk operating system we built and run. It's how we learn what running a business actually looks like at the operating layer — and why our advisory work doesn't sound like a textbook.
Visit orderflow.au →
Contact
Start with a conversation.
An intro call is the easiest first step. Email the practice and we'll send a time — usually within a day.